Hamacher Resource Group and Linkage Research to Present Trends in Natural Beauty

August 05, 2019
Hamacher Resource Group and Linkage Research to Present Trends in Natural Beauty
FOR IMMEDIATE RELEASE – Waukesha, Wisconsin, August 1, 2019 – Hamacher Resource Group, Inc. (HRG) and Linkage Research & Consulting, Inc (Linkage) have teamed up to present a webinar detailing their recent research into the growth of natural beauty. The webinar, Consumer & Industry Trends Fueling Natural Beauty, will be presented at 1:00 p.m. on August  21st. Registration is open now at https://linkageresearch.clickmeeting.com/natural-beauty/register.

The information presented will help both retailers and brands learn how to appeal to these natural beauty consumers, including looking at who they are and what they are seeking in natural beauty products. Interested participants can get a sneak peek at some of the information that will be shared in the infographic created to highlight a few key points.
The consumer data about skin and hair care was collected by Linkage from January – March, 2019 in a large-scale internet-based study with 2,000 U.S. households. The study is representative of the U.S. population based on geography, gender, age, race, and income. The skin care data on positioning statements is based on over 2,500 new health, beauty, and wellness items presented to HRG during 2018. HRG also researched its master database of health, beauty, and wellness products to discover which beauty products had made a natural or free-from claim and/or a responsible behavior claim.
Michele DeKinder-Smith, president and founder of Linkage Research & Consulting; Dave Wendland, vice president, strategic relations at HRG; Julie Bonnell, vice president, operations at HRG, and Carrie Schaefer, vice president, marketing & strategy at Linkage; will be the presenters. DeKinder-Smith has 20+ years’ experience delivering consumer insights for leading and emerging brands, while Wendland and Bonnell are steeped in the retail industry with 25+ and 20+ years respectively at HRG and both are members of the owner group. Schaefer has 15 years of experience leading Fortune 500 brands and advising companies in the consumer packaged goods industry on marketing, strategy, and innovation.

About Linkage Research
Linkage Research & Consulting helps brands uncover consumer truths, data, and trends that unlock business growth.  Linkage’s specialty practice, the Free From Forum, is a go-to resource for intelligence about the free from, natural, and better for you segments through deep understanding of consumer needs and trends. Linkage offers custom research, subscription data services, data mining, training, and advisory services. For more information visit:  https://linkageresearch.com/free-from-forum

About Hamacher Resource Group
Hamacher Resource Group focuses on improving results across the retail supply chain for product manufacturers, distributors, retailers, technology partners, and other organizations by addressing dynamic needs such as assortment planning and placement, retail execution strategy, fixture coordination, item database management, brand marketing, analytics, and pharmaceutical track-and-trace compliance. Founded in 1980, HRG is a WBENC-Certified Women’s Business Enterprise headquartered in Greater Milwaukee, and is a three-time recipient of Milwaukee Journal Sentinel’s Top Workplace. Visit hamacher.com for more information.
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