MORTENSON KIM ACQUIRES RAIDIOUS TO REDEFINE THE MODERN MARKETING AGENCY

MILWAUKEE – (September 25, 2018) Marketing services firm Mortenson Kim has acquired Indianapolis-based Raidious – creating one of the largest agencies in Indiana, with capitalized billings projected to exceed $40 million annually. The new organization, working under the name Mortenson Kim + Raidious, combines Mortenson Kim, an integrated marketing communications agency, with Raidious, a marketing firm focused on delivering content-based marketing solutions and customer experiences.
 
“We’re excited about the potential in combining these firms because the foundation we’re creating is based on the incredibly strong building blocks from which each company is made,” said Chris Mortenson, chief executive officer of Mortenson Kim + Raidious. “If you could create an ideal agency, built from the ground up for success in the 21^st century, what would it look like? As we integrate these firms, that’s the question. In the short term, our goal is to continue to execute at the highest level and deliver positive results for our clients, given our increased capacity in service delivery and sector and channel expertise.”
 
Raidious founder Taulbee Jackson was once vice president of interactive for the agency that would later become Mortenson Kim. In 2009, Jackson launched Raidious, the first content marketing agency in Indiana and one of the first in the world. Raidious pioneered concepts like real-time marketing, owned media and the brand newsroom.
 
“This is a natural fit and homecoming for me,” said Jackson, chief audience development officer of Mortenson Kim + Raidious. “Now, we’ll be able to deliver unique and engaging customer experiences in any channel, online or offline, for our clients. We are very excited about bringing these two incredibly talented teams together to continue to lead and innovate in this challenging, fast-moving and ever-evolving media environment.”                  
 
The firms will seamlessly blend services in both the Indianapolis and Milwaukee offices. The new agency will offer new and existing clients award-winning creative, specialization in audience development, content production, distribution and analytics along with innovative media and research expertise.
 
The companies share areas of client focus and sector capabilities including consumer packaged goods, direct-to-consumer, e-commerce, entertainment, health care and sports marketing. Individually, some of Mortenson Kim’s largest clients include Aurora Health Care, Bielinski Homes, Roche and Anheuser-Busch, while some of Raidious’ largest clients include LIDS, The Children’s Museum of Indianapolis and Cummins, Inc.
 
In addition to Mortenson and Jackson, other Mortenson Kim + Raidious partners include:
·       Peter Kim, president and chief creative officer
·       Bob Bourgeois, chief client officer
·       Brian Wyrick, chief innovation officer
·       Janell Turowski, chief financial officer
 
The Milwaukee office of Mortenson Kim + Raidious will remain in its Historic Third Ward location.  The firm’s Indianapolis operations are based in is its recently renovated 12,500 square foot space on the 8^th floor of Pan Am Plaza.
 
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